17th Post – Online Journalism Commands Shorter Attention Span Than Print Media

In this short video, entitled ‘John Yemma on the attention span for online journalism’, John Yemma – editor of the Christian Science Monitor – makes a point that online news fails to command the attention of readers in the same way as print media does. This, he says, is because of the ‘commitment that people make to print’.

This is interesting because, despite falling numbers in the sale of newspapers, it could be argued that those who still read print media are more informed than those who read online news for one of two reasons.

1) Those who read newspapers are more inclined to read everything in an artilce and scan all the headlines, as they have paid for the paper and are willing to spend some time consuming the news in it.

2) Those who consume online news solely are more inclined to search only for the stories they are concerned with, ignoring the others entirely. Also, they are less likely to finish reading the article as they may be linked away to some other page discussing some other piece of information contained in the story.


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